What’s the difference between a vision and mission of a company?
A vision is some desired future state; A mission describes the purpose of the organization. Does our company really need a vision? No. More than that, a vision can be counter-productive, and here’s the reason why. When an organization focuses on one desired future, the often don’t plan for when the future is less than perfect. In addition, the future may not be perfect, nor bad, but just different that what you might expect. As a result, developing a vision rarely prepares your organization for the future. What are scenarios? Instead of developing a vision, organizations should develop alternative versions of the future, called scenarios. How do you develop scenarios? There are a variety of ways to develop these scenarios and can variety in their complexity and quantification. A simple way is to develop “best case- worst case” scenarios, but this method rarely encourages innovative thinking, and rarely takes into account disruptive technologies and economic activities. A fuller descrip
