Whats the difference between a Survey and a Focus Group?
A Survey is simply one or two pages of questions. When you’re invited to participate in a survey, you log into the Research Company’s website. You answer the questions openly and honestly, then you submit it. Usually there are about 10 -30 questions which are very easy to answer. EG How many times a week would you visit your grocery store? Or How many gallons of orange juice would you consume per week? A Focus Group is a group of individuals who join together on an online chat or discussion forum to share their opinions in a more direct manner to the company. This is similar to like an interview about certain topics that the company wants data about, and they ask you directly. These are more interactive than surveys, and can take longer to complete.
