What’s the difference between a skater brand and a street fashion brand?
Jason Maggio: There is still a pretty definable difference. There are companies that are blurring the lines. There are also companies that have no business blurring the lines but are attempting to do so. There are blaring examples of streetwear, and even urban, brands trying to build skate teams and do all sorts of corny skate related promotions and marketing. On the skate side, I don’t really see too many skate brands forcing a capture of the street fashion market share. It comes pretty organically for them, if the designs and branding is dope, the streetwear kids will want it. Format: What is the premise behind the Fuckers line? Jasion Maggio: It’s just taking something that is socially obstructive and celebrating it. Everybody is a fucker but only a few are bold enough to admit it. And even fewer are bold enough to advertise it! We’re going to have a lot of fun with flipping the Fuckers colorways and materials. You’re going to see Fuckers hats popping up in the oddest places in the
