WHATS THE DIFFERENCE BETWEEN A REGULAR JEWELRY STORE AND CUSTOM JEWELRY STORE?
REGULAR STORES BUY LOWER QUALITY RINGS ALREADY MADE FROM DISCOUNT MANUFACTURERS, AND VOLUME SELL TO CONSUMERS, AS A MONEY-BACK RECYCLED GOODS JEWELRY RETAILER. CUSTOM JEWELRY STORES, ARE THE ELITE SEGMENT OF THE DIAMOND INDUSTRY, PRODUCING ARTISAN HAND CRAFTED RINGS, ONE AT A TIME, PURCHASED BY CONSUMERS AS A LIFETIME INVESTMENT, THAT NORMALLY GO UP IN VALUE. THESE WORKS OF ART ARE PASSED ON AS A HEIRLOOM, FROM MOTHER TO DAUGHTER, WHEN SHE GETS MARRIED.
