What’s the difference between a logo and a graphic or an image?
A logo is a graphic mark or emblem commonly used by organizations to aid and promote instant public recognition of that organization. It is used as a visual version of the organization’s name or it includes the name. The official University of Houston logo is a symbol that represents the university and what it stands for in the community. An image (picture) or graphic (drawn picture) is somewhat simpler. It does not carry as much meaning and is not used interchangeably with the organization’s name in visual contexts. An example is the image of a cougar. The cougar is the UH mascot. It is an important and revered symbol that is often associated with the university, but it is not synonymous with the name “University of Houston.” Therefore, the cougar image is only an image, albeit an important one. It is not a logo. If you have questions about how to use an image versus a logo, please contact the Office of University Relations at adapproval@uh.edu or 713-743-8863.
