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Whats the difference between a licensed unit and a non-licensed unit?

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Whats the difference between a licensed unit and a non-licensed unit?

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Licensed units pay royalties to Disney, Nickelodeon, etc. and have been granted permission to use their trademarks and graphics. Previously, moonwalks came with names like Sponge guy, Spider guy, etc. and were not allowed to use exact images or names. The licensed units are more expensive to purchase, but look better.

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