Whats the difference between a “From Concentrate” and “Not From Concentrate” juice?
The difference is how the fruit is processed. A “Not From Concentrate” product means the fruit is squeezed, the juice is pasteurized and then packaged. A “From Concentrate” product means the fruit is squeezed, the water is extracted which produces a concentrated form similar to that you see in the frozen food department, then at a later time we add the water back, the juice is pasteurized and packaged. The bottom line is that with processed juices, most of the nutrients you would get from fresh fruits and vegetables are gone.