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Whats the difference between a click-through and a display URL?

April 26, 2017click-through display URL

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Whats the difference between a click-through and a display URL?

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The click-through URL is the actual web address you wish to direct searchers to, and should consist of the entire path, complete with variables and tracking information. The display URL, however, is what searchers will see, accompanying your Copernic Classifieds ad listing. It needn’t include any messy variables or tracking, and might just include your company’s main website address, or a simplified version of the click-through URL.