Whats the definition of the different types of bounces I see in the Bounce Activity Report?
Here’s a full rundown of each of the types of bounces you might see in your Bounce Activity Report. Auto Reply (AR) These are soft bounces caused by an automatic response from the recipient, for example “Out Of Office” messages. The email is still actually delivered to the inbox, and once the subscriber opens the email (and is recorded), the bounce is removed from your reports. General Bounce (GB) The email server could not deliver your email message, but the bounce processing tool could not determine a specific reason for the bounce. Normally that is because the bounce message from the recipient’s server was very broad. We treat these as soft bounces. Example: “Subject: Undeliverable mail” Hard Bounce (HB) A bounce where the message is considered permanently undeliverable, but the recipient’s server has not provided a specific bounce reason. Hard bounces are automatically removed from your subscriber lists so you don’t pay to send to them again. Soft Bounce – General (SB) The email se
