Whats the Deal With Maintenance Agreements?
Oh the horror. Oh the joy. The horror of contractor marketing is that it’s usually poor. On the other hand, the joy of marketing is that, when well done, it attracts more phone calls, raises your image, increases recognition, triggers referrals, and solidifies retention. Ah, the complete marketing effort, what could be better? Well, at least two things: • First, making all of the above automatic, requiring little of your time in the creation, application, or placement decisions. • Second, making one sale pay many times. Also automatically. Paid in advance would be swell, too. Oh, and if this magic program could plug the leak in the customer retention bucket, increase referrals, and fill your slow season with meaningful work this week that program would be nearly sea-splitting miraculous. Sound impossible? Think again. In fact, you probably already have a program in place: maintenance agreements. Don’t blame yourself if you haven’t done them well; I was slow to embrace them at all, sinc
