Whats the deal with drink prices?
With the economy, promoters say, the cover charges have gone down so that means they rely on the bar to bring them the money. Clubs that don’t have a public place of amusement license, meaning they can’t charge a cover, usually raise their drink prices higher. But “if they charge too much for drinks they are in jeopardy of losing business. It’s what the market will bear,” says Curley. “Drink prices now have gone down dramatically because of the economy,” says Shah. “You want to make your drink menu as attractive as possible, as cheap as possible. Still you want to make your money at the bar, too. I don’t know about these venues who charge ten dollars for a Red Bull and vodka, because you will have people that are like, `Oh my God, I just spent $100 on three drinks, you know?” “Everyone has ten dollar martinis, you know, but vodka and Red Bulls are nine dollars at a lot of places and I believe ours are seven,” says Harris. Drink prices at A La Carte venues are based on an industry stand
