Whats the British Excellence in Sales & Marketing Awards application process like?
A. It’s a stiff interviewing and application process. We submitted an in-depth paper to BESMA highlighting the role I currently do. You have to respond to a number of questions, and once they assess the applications, you are shortlisted. At a later date, if shortlisted you are invited to attend an interview day and take part in a roleplaying session where you are interviewed by four judges and assessed by a sophisticated computer scoring system. – the judges then assess the results to clarify they are happy with the outcome. The fantastic news for me was that I came out on top. Q. Did you enjoy it? A. The whole award process makes you focus on the way you do your job. I recommend all sales professionals to enter BESMA next year. The feedback you get is extremely useful. We’re not perfect. I may have won the award but I think it still highlights areas where I can improve. Q. How competitive is your office? A. Competitive while respecting each other. But before we went in to the awards,
