Whats the biggest challenge facing newspaper companies today?
SG: Frankly, it’s a double challenge: First, it’s learning to think big enough about the possibilities that exist in their communities, and second, it’s moving fast enough to capitalize on them before competitors do. Right now, in the U.S. and Canada, the digital revolution is reaching the local level, after years of developing mainly on the national level. Local consumers are now changing their behaviors, switching from traditional local media (including newspapers, television, radio, the Yellow Pages and other existing sources) to digital sources for local information. The pace of this change is accelerating, and lots of competitors outside the newspaper industry are racing to take advantage of it. If we make the right moves, our industry can expand to meet a much bigger range of local information needs and community connection needs than a newspaper ever could. In effect, we can expand our franchise, serving more consumers and more businesses than ever. In the new Newspaper Next 2.0
