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Whats the big deal about April 23rd and Midnight Madness?

April 26, 2017April big deal madness Midnight

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Whats the big deal about April 23rd and Midnight Madness?

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New Episode II toys! Thats a BIG DEAL! April 23, 2002 is the official street date when retailers can sell Episode II merchandise. Midnight Madness refers to the event where retailers hold special extended hours beginning 12:01 AM of the 23rd to sell EP2 merchandise to the awaiting masses of Star Wars fandom. Although not as expansive as Episode Is merchandise launch as far as participating retailers, select Toys R Us stores and several online retailers are having a Midnight Madness event. Online stores (visit our Shopping Port for Rebelscum’s trusted sponsors) give customers the opportunity to avoid the crowd and order their EP2 toys at the break of midnight for immediate processing. A few Wal-Marts are also having extended hours, so call your local store. TRU is giving away a FREE copy of Steve Sansweets essential collecting reference, Star Wars: The Action Figure Archive, for customers who purchase $50 or more of Hasbro merchandise (while supplies last).