What’s the “best” word count for SEO copywriting?
May 30, 2008 • posted by Heather The email from a SEO copywriter read, “My colleague’s SEO company is insisting that I write at least 500 words per page. But you said that the best word count is 250 words. What should I do?” Stuff like this drives me nuts. I call it the Easy Bake Oven approach to SEO copywriting. That is, write 250 words, focus on your keyphrases X times each and pop it into HTML. Voila! You’ll have a top-positioning document. It’s just not that simple. The “how long should a Web page be” debate has been flaring fast and furious for years. Long ago, I wrote that a good rule of thumb for SEO content pages was 250 words because: – It’s easier to gain keyphrase relevancy with a longer word count – The tone, feel and conversion flow could still be maintained – I was seeing success (as well as other copywriters) with a 250ish word count I still preach this rule of thumb. However, it’s just a rule of thumb. It’s true that short copy (think catalog copy) doesn’t seem to posit
Related Questions
- Is it more cost-effective to work with eBridge than managing my SEO, social media or copywriting needs in-house?
- Is it more cost-effective to work with eBridge than managing my SEO, social media or copywriting needs in-house?
- What is included in the SEO copywriting service?
- What is included in the SEO copywriting service?
- What’s the "best" word count for SEO copywriting?
- What are the benefits of SEO Copywriting?
