Whats the best way to market a heart monitor (early warning hand-held medical device)?
A client of mine is working with Cardiac Network, a medical device company that is based in San Francisco (see cardiacnetwork.net). They will be launching a new medical device soon that allows people with heart problems to have a simple, hand-held early warning system for heart attacks. Can you shed some light on the best ways to roll out a national marketing effort for this type of product?
