Whats the best way to combine counties, cities, communities and neighborhoods into mortgage zones and compare them?
We don’t believe there is one “best” way, but rather an almost infinite number of very useful ways. Even though many of our clients compete in the same geographic markets, they partition their markets into mortgage zones that are completely different. How you choose to look at a high-potential market depends on your business model, referral sources, competitive position, product strategies, consumer relationships, and performance needs.
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