What’s the best way for me to reach the media with a story idea?
Media advisories, news releases, and pitch letters are three of the best ways to reach members of the press. If you’re planning an event that you want the press to attend, send a media advisory to the assignment editors of your daily and weekly newspapers and local TV and radio stations. Distribute a news release if you have something new or important to announce. Send a “pitch letter” to an appropriate reporter to suggest a story idea and how you can help him/her develop the story, such as with spokespeople, statistics and other information or materials.
