Whats the best thing a PD can tell a morning show after a bad book?
G: Take a load off. Don’t worry about it. You are going to have a down book. You live by the book, you die by the book. You have to look at a rolling trend. A book is not going to make you realize that you have a problem. If a book makes you realize that you have a problem, then I think there is a bigger problem there. Do you think radio is experiencing more morale issues now than in the past? G: Yes, I don’t’ know if this is true, but I keep reading that radio is losing audience. I think there is a particular kind of attitude that a lot of programmers and consultants seem to be into, and I do think that there is a lot of the audience that isn’t in to that. That sort of mean and vile attitude, it’s just too much of one thing. J: I also think there is a lot of fear right now in our business, because of consolidation and a lot of layoffs. What would you do boost morale? J: There’s one thing that happened that totally changed the way I look at people in radio. We were in market 121 in Mod
