Whats the best survey research methodology to use?
Surveys are done by telephone, mail, Internet, e-mail and in-person. Each method has its own strengths and weaknesses and different cost structures. The best method is the one your customers will respond to in a cost effective and statistically valid or useful manner. Consider how you typically interact with your customers, how they prefer interacting with your company, and the resources you have available. Most research companies (including us) will work with you to select the best method for your situation.
