What’s the best question to ask during an interview?
I ask them to describe a typical weekend, from Friday evening to Monday morning. You can learn more about a person’s interests, motivations and values with this question than with any business-type question. 11 . HVACR Business believes contractors must become “retail marketers.”Do you agree? The word “retail” has a stigma for contractors. Many of them believe they have to act like used car salesmen in order to be marketers, but what they should realize is that marketing is really educating, not selling. They can make money by meeting customers’ needs. It’s as simple as engaging in a dialogue with them and solving problems. It’s the add-ons and warranty- type of things that bring in the money. 12. As a fundamental part of good business, how important is it for contractors to learn successful marketing techniques? It is crucial, as the companies who are implementing these techniques are going to be the most successful financially. We have to recognize the value of customer education. 13
