Whats the best data cleansing method?
The best method for data cleansing (and those used by SMART) engages directly with your customers, sends out and follows up information requests, continually updates contact and company personnel information, follows up appointments to ensure no potential leads are lost. Effective data cleansing should also monitor customers that do not appear to be interested in your products or services after having gone through your sales process. SMART’s data cleansing methods will identify reasons for objection and report any feedback, so that any gaps or flaws in your sales and marketing campaign can be addressed.
