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Whats the benefit of running an interactive promotion within a social network like Facebook or MySpace?

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Whats the benefit of running an interactive promotion within a social network like Facebook or MySpace?

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Social network sites such as Facebook and MySpace is the ideal platform for spreading the word about your promotional contest because of their built-in viral features, e.g. friend invites, activity feeds, notifications, etc. These social networks provide the ideal platform for spreading the word about your promotion and your brand. For example, when a user enters a promotion that is hosted within a social network such as Facebook, that user can then invite their social network friends with a few clicks of their mouse, newsfeeds are generated when they enter the promotion or vote for an entry in a contest with all of their social network friends, additionally, notifications can be sent to encourage users to return to the promotional contest daily. Therefore, for every user who actively engages with your promotion potentially tens or hundreds of their social network friends may also hear about your promotion and your brand. If some of these friends choose to enter your promotion, they in

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*Sadly, we had to bring back ads too. Hopefully more targeted.

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