What’s the audience share?
The audience share is the percentage of the total number of viewers watching television at any one time that watched one particular programme. If, for example, there are only fifteen million people watching TV at a given time then your show is not going to get ten million of them. It doesn’t matter what it is or what it’s up against this simply will not happen. We live in a multi-channel age, it’s very rare the days for shows to get even 50% of available viewers. [Note: On Christmas Day 2007, both Doctor Who and EastEnders achieved a 50%+ Audience Shares, something Doctor Who repeated at Christmas 2008. Just to illustrate how unusual that is, those was just the fourth and fifth occasions during the entire TV year of 2007 that any show broke the 50% barrier.] In blunt terms – in relation to drama at least – anything with an audience share at or above 30% is normally considered a certified 24-carat success within the industry. Doctor Who writer Matt Jones – who has worked extensively wit
