Whats the Audience for Mel Gibsons “Passion”?
What’s the Audience for Mel Gibson’s “Passion”? Thursday February 26, 2004 Mel Gibson’s movie “The Passion” is expected to bring in a lot of money – but from whom? Just who is expected to go to see this movie – and see it numerous times, something normally needed in order for a movie to be a big hit. Who are the members of the groups which have purchased large blocks of seats? Rick Ross writes: Gibsons marketing strategy has specifically focused upon the fire of faith burning amongst fundamentalist Christians and perhaps has delineated the differences between that community and more ecumenical believers. The star skewed virtually every advance screening of his new film towards this demographic group, which he apparently feels will assure its box office success. … The film and its faithful audience is telling though, not only because of Gibsons seemingly dark view of Jews, but also because the film’s fans include so many Chris
