Whats technology behind it – how are you doing the tracking, especially with concerns about privacy?
Olivier Chaine: A lot of companies have tried to figure this out in respect to privacy. We’re tracking over 400 data points — where a user is coming from, how they are navigating through a web site, what kind of information they are looking at, and what calls for action they are responding to. By looking at and synthesizing this information, we get a very accurate picture of who this person is–even after only two to three clicks. You can then target the experience, and provide the highest likelihood to convert individuals into a lead, and into a sale. Our technology is focused on capturing information on client and network sites–we are not spidering the web, or watching a user’s activity across the web. What is most important, and relevant to a marketer, is how to personalize the experience for an individual. That means attitudes on the company, and its product mix. On-site profiling is really the picture of who that person is, and how to optimize that experience. How long has the c
