Whats so special about Swarovski crystals?
For over a century, Swarovski has supplied the world with superior crystals enjoyed and admired by millions worldwide. Daniel Swarovski founded the company in the mid 1890’s after inventing a glass cutting machine and launching the world’s first hydroelectric glass cutting factory. With this state of the art machinery, Swarovski was able to produce their crystals using precise optical techniques that no other competitor can duplicate even today. With their unique crystal cutting techniques and patent machinery, Swarovski dominates the full lead crystal market by holding on to approximately 70% of the market share. Swarovski offers a wide range of colors and special coatings, bonded chemically to the outer surface of the beads, for a brilliant effect and the widest variety of finishes available. Special coatings are bonded chemically to the outer surface of the beads for a more brilliant effect. The special effect and special coating of each bead is permanent. Austrian Swarovski crystal