Whats so great about 10% postconsumer recycled content in catalog paper?
Most paper called “recycled” is made from a blend of virgin and postconsumer fiber. Right now, due to functional and economic issues (including lack of demand) the most widely available and cost-competitive level of postconsumer recycled content in catalog paper is 10%. Given the amount of paper that the catalog industry uses (3.6 million tons in 2001), even a switch to 10% yields big benefits, and is a critical first step to achieving higher levels in the future. Obviously, the higher the postconsumer recycled content, the bigger the environmental benefits.
