Whats so cool about the MidPoint Music Festival?
Hardman: “I love that the bands are right there. And if you want to, you can have a beer with them — really meet and talk with really cool bands from all over, from L.A. or Tallahassee or Ohio. MPMF is really such an undiscovered gem for so many people. They need to know how cool it is that you can just bar hop for three days seeing great bands.” Q: What’s one of your coolest music memories? Hardman: “When I was working for another beer company, we were co-sponsoring the New Music Festival in New York City. This was years ago, and I was down at CBGB with (owner) Hilly Kristal and Mark Josephson (founder of the New Music Seminar). They introduced me to Joey Ramone, and we all watched Lisa Loeb perform when she was still an unsigned artist.