Whats New in Bluetooth Proximity Marketing?
Proximity Marketing is any technique that takes advantage of a person’s physical presence to transmit a promotional message to them. With the advent of short-range transmission technologies such as Bluetooth, and the inclusion of these capabilities into most modern mobile phones, it is feasible today for a shop or other venue to detect the presence of a bluetooth-enabled mobile phone, and transmit a targeted message to that phone. In the past year or so, several manufacturers have introduced tiny, standalone bluetooth communication modules that provide the detection and transmission functions needed for proximity marketing. Recent breakthroughs in the cost, size, and power requirements of these modules has made it feasible to place transmitters in shops, at sports/concert venues, and even in billboards at shopping malls or bus stops. EVT provides customized “micro-software” which runs on the new bluetooth devices and controls not only the message content, but also saves information abo
