Whats more important – page loading time or looking good?
They are both important. Your web site is your on-line storefront. It should be attractive to visitors and project a professional, polished image for yourself and your company/organization. Having too many graphics, or slow loading graphics is unnecessary. If your page takes too long to load it doesn’t matter how great that 100K graphic looks, many people won’t wait and will leave your site before it has time to finish loading. The answer is to have a balance of attractive graphics, good layout, and reasonable load time.