Whats LGs grand plan for promoting their new Blu-ray players?
Target the US market. LG Electronics (LGE) launched their brand new, innovative blu-ray players of 2010 at ‘Consumer Electronics Show 2010′ (CES). LG Electronics strengthened their strategic alliance with content-developing enterprises and thus will target the blu-ray players market. Kang shin-ik, LGE’s head of operations said, “The combination of our technology and partnerships with content-making corporations has paved the way to control over the blu-ray players market.” LGE will start the engine to dominate the blu-ray players market in North America; LGE’s advanced blu-ray players can run movies, music, and other entertainment content such as weather forecast via Internet that is a super plus. Moreover, it adopted the function of NetCast that enables the users to use various contents by simply pressing on the shortcut. NetCast embodies the whole mechanism of online content services that are applied to broadband TV, blu-ray players, and home theaters. LGE has empowered their allianc
