What’s it like working for one of the biggest clothing companies in China?
Metersbonwe is very international in terms of staff and ideas. The Chinese market is huge and full of challenges. For me, the most interesting challenge is striking a balance between producing high-end, trendy fashion and meeting the tastes of the Chinese market. China’s fashion scene is developing at such a fast rate that we constantly have to find new ways to differentiate ourselves from the competition. You launched your own women’s collection, Estune, three years ago… Myself and two friends opened a boutique on Changle Lu. I’ve since handed over the management to Chinese designer Chuck Cheung. I don’t have time at the moment. Would you like to focus more on your own collections? At the moment all my time is taken up with Me & City. It requires 100 percent of my time, but I wouldn’t have it any other way right now. I love my job. So, Shanghai or Beijing? Both cities are very international and the locals are becoming increasingly more fashion-conscious. In Shanghai, fashion plays a
