Whats it like being a German car boss working for such a quintessentially Italian company?
I’m from Munich in Bavaria, in southern Germany. Munich is often referred to, by Bavarians, as the northernmost city in Italy. Besides, after six months working in Italy I feel more Italian than German. How will Maserati and Alfa Romeo cooperate? They remain separate companies. The link is me, as manager, and their common Italian DNA. Maserati will continue to use some Ferrari mechanicals, including engines. But there will be more parts sharing in the future with Fiat and Alfa Romeo. Maseratis will become more affordable cars. To do that you cannot continue to have the same parts costs as Ferrari. Jointly, I see Alfa Romeo and Maserati as the Italian alternative in the premium car segment. Alternative to BMW . Not just BMW, but they are the premium leaders. But BMW is the target? Sure. For instance, the 159 is absolutely aimed at 3 Series buyers. I think we have a good chance. People in this segment absolutely want change. We are offering a handsome and convincing alternative. You want
