What’s involved in doing in-house marketing at PRWeb?
PRWeb is the leading online news release service, providing SEO optimized press releases to public relations and SEO agencies, as well as small business, non-profit and e-commerce vendors. The Marketing team I joined in February was brand new – and today, I am the only person working on online advertising, SEO and PPC. I get to review campaigns, report, manage bids and budgets every day. On the SEO side, not only do I get to work on SEO to market our products, I get to help with SEO for our press release services! My next opportunities will include starting to work on social media efforts. I have been able to define how we report on and measure success in PPC and in SEO – and have seen some nice growth in just the few months since I started. How do you keep current with the industry? (tools, trends, etc)? My favorite [geeky] combination for keeping up to date on current trends is my iPhone paired with Google Reader – it is the answer to waiting room (and DC traffic) boredom! I’ve subsc
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- What’s involved in doing in-house marketing at PRWeb?
