What’s influencing the lifestyle genre?
According to the research we’ve done, if you look at the demographic of our audience, they’re making $75,000 and up annually. As you get higher and higher in the money range, you generally don’t have time. You don’t have time to look for a car. You don’t have time to look for a second car. You’re not buying Lamborghinis and Porsches. [Viewers are] driving Camrys and Honda Odysseys. They like the finer things in life and they’re going to do their homework on what they buy. The audience spends time on what they’re passionate about and spends money on what they’re passionate about.
