Whats Included In the Copywriting and Consulting Fee?
A few people don’t know what’s included in the fee. What do you pay for when you pay a copywriter on retainer? Simply put, everything. Any time the copywriter spends on your behalf, you pay for. In addition, you pay expenses. You don’t just pay for the time the copywriter spends writing. That would be ludicrous. In short, any time the copywriter spends on your behalf, whether on the phone, writing an email or anything else is billable time. If a copywriter has to hire outside help, that’s extra. It’s hard to believe that anyone would actually think that we only charge for the time spent writing. But a prospective client actually asked me, “Now you only charge for the time you spend copywriting. You don’t charge for the time we spend on the phone do you?” Let the record show — I charge if I’m just thinking about how to increase your business. I charge when I talk to you on the phone. I charge when I type you an email or read your email or do research. Just like your lawyer. Just like
