Whats In That Little Blue Box?
When it comes to jewelry stores, no store comes close to the brand name reputation and brand image that Tiffany’s and Co. has built. The company has made girls across the globe swoon over their jewelry and dream of receiving the little blue box that it comes in. The company has benefited from this “brand image” and is able to charge astronomical markups because of it. Many people walk into Tiffany’s because they figure they are the best. Why settle for anything else, right? I can’t argue that Tiffany’s has built a fantastic business. Looking at it strictly as a businessman I love what they have done. But from a customers viewpoint I cringe at the thought of buying from them. When you shop at Tiffany’s, you are buying a name. The diamonds that Tiffany’s carries can be found elsewhere for a fraction of the price. I’m talking 40% off…..even as high as 60-70% less if you know what to look for. It’s insane how much money these guys ask for their jewelry. And to make things worse, Tiffany’
