Whats in it for broadcasters?
With the explosion of digital and cable TV broadcasters have more channels and more content to fill than ever before. In the UK average viewing has doubled in the past twenty years. Cable and satellite has expanded consumer choice and more and more people are subscribing to digital and broadband services. But, with the digital media revolution prompting an overall reduction in mainstream television advertising, schedulers suddenly need to find even more content for less money. Research-TV provides broadcasters with ready-to-air news features at no charge.
