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Whats important to the success of email marketing?

April 26, 2017email marketing success

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Whats important to the success of email marketing?

2 Answers

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Anonymous Posted

Hit the inbox! One of the greatest problems facing email marketers is making sure that your email goes to the user’s inbox instead of the spam folder. When everything is driven by whether a user opens an email, that means that the user needs to actually SEE the email first.

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The #1 most important thing is to obtain their permission in sending them email. If not, you’ll be sending Spam (unwanted advertisements) which could lead to actually losing a “would be” customer. Once you’ve gotten their OK, be consistent with your communications. You’ll see results over time. From there, make sure you provide excellent customer service both online and offline. You want to stay part of their “inner circle”. Gain and maintain their trust.