Whats important to Generation Y?
Spanning an age range of approximately 11-28 years old, the teens and young adults in Generation Y will make up the next wave of employees to hit the workplace. Here are some general characteristics of Gen Y that employers should be aware of: –They’re motivated and goal-oriented –They overwhelmingly recognize the value of education, and they’re intently focused on achieving personal goals. So strive to create a work environment that takes advantage of this high-achievement mentality by presenting employees with plenty of challenges, goals and measurable criteria by which they can be evaluated. –They need regular reinforcement –The members of this “Nintendo Generation” are used to rates of reinforcement that are 50-100 times higher than you may be accustomed to delivering. The video games they were weaned on provide a useful model for reinforcement delivery in your business: Player expectations are clear, their behavior is continually measured, they receive constant feedback on thei
