What’s going to make people fall in love with my product?
The truly great products are the ones people become addicted to. Think about the products that you love and why you love them. Can any of those attributes be translated to your product? Some of the products I love: Apple TV, flickr, Facebook, Google Maps. For Apple TV and Google Maps, I love the elegance and simplicity. For flickr and Facebook, it’s that plus staying connected. Talk to your target market and find out what they love and see if you can identify common themes. Getting people to fall in love with your product will help with getting them to spread the word and having them develop add ons for you. You want people writing blog posts titled “I (heart) your product” (See below.) I have a friend who names her car and other products she loves. You want to stir that kind of passion. What are the strengths and weaknesses of my company? Your company may have products, features or relationships that can make your product successful or create barriers to entry for others. A number of
