Whats Going on with Respironics Pricing?
By Andrew Senske, President CPAP-Supply.com Last Updated 04/30/2008 11:30:00 AM On March 31, 2008 you may have noticed a funny thing happening to Respironics’ pricing on our website. The marketing guys at Respironics recently designed and implemented what they call a minimum advertised price policy which prohibits retailers from advertising prices below MSRP. I’d like to take a few minutes to explain what’s going on with the pricing of Respironics sleep therapy equipment, and how you can still purchase Respironics CPAP equipment without paying MSRP prices. We knew long before the MAP policy was released that it was coming. We just didn’t know the specific nature of the policy, and we didn’t know we’d have so little time to comply. We were expecting the details in January 2008, but the policy wasn’t sent to us until mid-March, giving us just two weeks to figure out how we were going to react to it. We reacted quickly and were the first website on the internet to comply with the MAP poli
