Whats going on with Maha Resorts?
We currently have three under development. But it’s difficult to say what’s next because we’re never sure. My pet hate is hyperbole of any kind, or advertising. It is counterproductive. Anything could happen that might delay the opening of a resort, so we don’t know really until only a few months before opening. At the moment we don’t know where we’ll open next. We’re looking at places like the Mediterranean and Caribbean. We’ve done enough in Southeast Asia, though Indonesia still has potential. I would like to double the size of our company in five to seven years. Maybe open a resort every 18 months. How do you decide on a site? Now it’s easier, because there are so many Aman junkies. They are my biggest asset. They’ll say, ‘Have you ever thought about this place?’ I then visit the site — I don’t delegate this process — and consider such things as cost, availability, safety… I have a simple rule: I don’t arrive at a site with any preconceived notions. The site tells me what to do
