What’s going on chemically such that Method’s products are both green and effective?
The simple word is “design.” We won’t do anything that we can’t do as well as the nastiest thing on the market. So for example, we don’t have a toilet bowl cleaner right now. Toilet bowl cleaners are generally phosphoric or sulfuric acid and they work great. They blast all that limescale off of your toilet. I can do a toilet bowl cleaner, and I can make it smell great and I can make it beautiful and I can make it environmentally friendly but if I do those things, I haven’t found a way to make it work as well as phosphoric acid yet. But in every other area where you do see us having products, we’ve been able to solve that challenge. A lot of times that means we’re using like a cocktail approach, so rather than a single active ingredient we’re using multiple active ingredients. We’re designing synergistic chemistries to create a product where the whole is greater than the sum of its parts. It gives it versatility. It allows it to attack soils with different mechanisms. So rather than usi
