Whats driving all this growth and emphasis on marketing to women?
Women control 85 percent of the purchasing decisions in their homes. Seventy percent of women are working. Fifty percent of them are [working] outside of the home. Half of them also make more than half of their family’s household income. Women are driving growth in our economy, and this will also propel growth online. They are living their lives online, and that’s a very wide definition. But mobile will be key. Everything we do will be extended to [and integrated] with mobile apps, so we can be right there with them to serve their needs.
