Whats Digital Rights Management (DRM) and what are the benefits of using it?
Digital rights management (DRM) is a system that “associates the usage rights with a specific piece of content”. It is particularly well suited to “two-way” delivery systems, such as broadband and mobile TV – where each piece of content is often uniquely delivered to each user. As DRM associates usage rights with specific content, it has the potential to offer greater flexibility of usage to consumers and rights owners. For example, content might be allowed to be stored and viewed for a controlled period of time using a DRM (due to the greater flexibility in expressing acceptable usage situations when negotiating terms with the content owners). The individual delivery, combined with the rights being securely associated with the content, makes DRM a powerful tool in the fight against the illegal file-sharing of commercially marketed content.
