Whats different working in India and the U.S.?
India as a population and as a country is much larger. You’re talking about a billion people, all these different languages. With all the challenges of lack of electricity and lack of water and phone lines being down and travel problems and the heat and the size, we are able to work at a scale that is much harder to replicate in the U.S. When you think about the U.S. in terms of the resources, the technologies and the ease of communication, one would imagine that it would be the other way around. Funders in India get the importance of media and communications. People get that putting a music video on air and reaching X number of millions is a good thing, a useful thing. Whereas progressive funders over here always look at you and say, “You want 50k for a music video?” There is still an understanding in India that things take time, that behavior change or social change is not a one-year outcome, that it takes years of organizing or education before you can claim anything. Even though hi
