Whats different about MyShape from the many other custom fit clothing ideas that are out there?
LW: What’s different is this is not about designing custom clothing. We are matching existing designers, based on measurements, body shapes, and preferences. There’s nothing here about custom designing clothesit’s all about existing lines of clothing. We’re a retail store, online, but making it easy for you to shop for your preferences. Everyone has focused on the technologyand there are lots of the technology players we might link withfor example, people providing scanning technology. But for us, it’s still a question of what clothes are good for you, simplifying buying online and making it really easy for the women who wants to find clothes. BK: You can characterize clothesisn’t there lots of variation in the industry? LW: Yes, down to individual garments. Any one designer will make anywhere from 50 to several thousand outfits or pieces. Every single one of those has a different line. So, women know different designers and seasons, the cut of the garment, and how they line up with bo
