Whats different about how you promote Uncle Wallys, compared to how Famous Amos was promoted?
Mr. Amos: I don’t know that there is anything different. With Uncle Wally’s, we believe in giving muffins away and letting people taste muffins, because the best way to sell a food product is to let someone taste it. I always tell people: You can’t fool your mouth. We align ourselves with nonprofit groups to help their causes, which helps our cause, and it helps their audience taste our product. We’ll give away muffins in a heartbeat — to charities, sometimes at events. It’s all basic common sense stuff. There are a lot of companies that sell muffins. There were no cookie stores. There are some limitations. I can carry cookies around very easily. I can’t carry muffins. Muffins are more of a breakfast food, rather than a snack that you can eat all day. Ideas are not all transferable from one product to the next, just because you do it with one thing, doesn’t mean that you do it with another. Even with cookies, I thought starting Chip and Cookie would be a breeze. It’s almost two years,
